15 Best April Dunford Podcast Appearances and Guest Interviews

1. April Dunford on Conquête

Play May 13, 2026 1:14:29
Website Apple Spotify Episodes
Episode Title April Dunford: The Positioning Mistakes That Kill B2B Deals
About Episode To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/ To work with Bulldozer: https://bulldozer-collective.com April Dunford is the world's leading expert on B2B positioning and the author of Obviously Awesome, a book she just released in a fully updated 2026 edition after seven years and hundreds of companies worked with. In this episode, April and Jordan go deep on what positioning really is, when to work on it, and when to leave it alone...MORE Producer/Network Jordan Chenevier-Truchet | Bulldozer
Apple Rating 4.7/5Apple Reviews 38 Avg Length 37 min Format Medium form Get Email Contact Get access to full database of 2.7M podcastsCreate podcast lists, export in spreadsheet or CSV file with email contacts and start your podcast outreach in minutes.Sign Up for Free with Email Continue with Google

2. April Dunford on One Knight in Product

Play Apr 17, 2026 1:13:43
Website Apple Spotify Episodes
Episode Title April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning?..
About Episode On this episode, I am joined for a third (and probably final!) time by April Dunford, renowned positioning expert and author of Obviously Awesome and Sales Pitch. We explore what's changed in her updated edition of Obviously Awesome, what she's learned through delivering hundreds of positioning workshops and how she's honed her approach to reposition positioning to make it clearer for the next generation of product people...MORE Host Jason Knight
Producer/Network One Knight in Product
Email ****@gmail.com
Apple Rating 4.7/5Apple Reviews 32 Avg Length 63 min Format Long form Get Email Contact

3. April Dunford on Growth Department

Play Feb 12, 2026 46:28
Apple Spotify Episodes
Episode Title Why Great Products Get Ignored: The Context Problem in Product Positioning..
About Episode Even world-class products can struggle when buyers don’t know where to place them. In this episode, Chelsey Reynolds sits down with globally renowned positioning expert, April Dunford, to unpack why great products get ignored and how positioning, when done well, sets the context that makes value instantly obvious. April shares how she defines positioning, why it’s more than messaging, and how misaligned context can flatten even the strongest product story...MORE Producer/Network Chelsey Reynolds
Avg Length 33 min Format Medium form Get Email Contact

4. April Dunford on Builders

Play Jan 13, 2026 1:19:19
Apple Episodes
Episode Title Why do brilliant products still fail with April Dunford
About Episode In this episode, positioning legend April Dunford breaks down why “product-market fit” is a myth, how founders should think about positioning, and what separates products that grow from those that disappear.We talk about April’s early days turning a failing database product into a billion-dollar success, why most startups get positioning completely wrong, and how to make customers finally get what you do in 30 seconds...MORE Producer/Network Mahmoud Khodor
Avg Length 56 min Format Long form Get Email Contact

5. April Dunford on LaunchPod | Product Management Podcast

Play Jan 13, 2026 36:02
Apple Spotify Episodes
Episode Title April Dunford’s 1 Killer Question to Expose Weak AI Product Positioning
About Episode This week, we’re joined by the undisputed queen of B2B positioning, April Dunford. April is the best-selling author of the seminal book "Obviously Awesome" and the new hit "Sales Pitch." She has spent 25 years as a startup executive and consultant helping companies stop guessing and start winning. If you have ever struggled to explain exactly why customers should pick you over the other guy, this episode is a masterclass...MORE Producer/Network LogRocket
Apple Rating 5/5Apple Reviews 7 Avg Length 29 min Format Medium form Get Email Contact

6. April Dunford on Attributed - A podcast by Dreamdata

Play Dec 22, 2025 56:13
Apple Spotify Episodes
Episode Title B2B Positioning Jujitsu: Turn Competitor Strengths into Your Advantage..
About Episode Stop playing defense and start playing offense. Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”. In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets...MORE Producer/Network Dreamdata
Apple Rating 5/5Apple Reviews 11 Avg Length 53 min Format Long form Get Email Contact

7. April Dunford on Selling Isn't Everything

Play Dec 01, 2025 1:02:45
Apple Episodes
Episode Title From Toilets to Tech: April Dunford Stopped Marketing and Had Her Best Year..
About Episode If you're drowning in sameness - where every competitor sounds identical, every pitch blurs together, and you're not sure why customers actually pick you - this conversation will snap everything into focus. April Dunford is the world's leading positioning expert, and she's spent her career helping B2B companies figure out what makes them different when they swear nothing does...MORE Producer/Network Brent Adamson & Shari Levitin
Apple Rating 5/5Apple Reviews 2 Avg Length 54 min Format Long form Get Email Contact

8. April Dunford on The Remote Work Tribe Podcast

Play Oct 02, 2025 49:28
Website Apple Spotify YouTube Episodes
Episode Title The Remote Work Tribe Podcast: April Dunford
About Episode In this episode of the Remote Work Tribe podcast, we chat with April Dunford, a practical positioning expert who helps teams accelerate marketing and sales. We discuss some of the mindset shifts she's had since writing her book, category creation, internal alignment and friction, positioning in the AI era, and more. Episode timestamps: What inspired her to write Obviously Awesome? (0:52). Mindset shifts she’s had since the book came out? (3:25) Category creation...MORE Host Jessica Malnik
Email ****@jessicamalnik.com
Apple Rating 5/5Apple Reviews 2 Avg Length 35 min Format Medium form Get Email Contact

9. April Dunford on Marketing Digital Health

Play Sep 04, 2025 56:16
Apple Episodes
Episode Title Branding and Positioning in Digital Health
About Episode Brand strategy experts Chapin Herman and April Dunford share how branding and positioning shape trust, growth, and success in digital health.
Producer/Network Chris Madden
Apple Rating 5/5Apple Reviews 7 Avg Length 27 min Format Medium form Get Email Contact

10. April Dunford on Pipe Dream | A B2B Marketing Podcast

Play Jul 07, 2025 24:31
Website Apple Spotify Episodes
Episode Title How to Position a Service-based Business w/ April Dunford
About Episode In this episode, I talk to April Dunford, Positioning Expert. April has written one of my favourite business books - Obviously Awesome - which distils down the five core components of effective product positioning. I've always wondered though - how does her methodology translate to selling services or solutions? Well, I got the answer (and then some!) on this episode of B2B Better...MORE Producer/Network Jason Bradwell
Apple Rating 4.5/5Apple Reviews 29Twitter 11.8K Avg Length 13 min Format Short form Get Email Contact

11. April Dunford on The Emma Stratton Show

Play Apr 29, 2025 41:55
Apple Spotify Episodes
Episode Title Building a Business on Your Own Terms with April Dunford
About Episode For years, I followed the typical business advice, but something wasn’t clicking. I was pushing myself harder and harder, but I wasn’t seeing the results I hoped for. On this episode of The Emma Stratton Show, I’m joined by April Dunford, a leader in product positioning. April’s story is all about shifting from the traditional business grind to embracing a more authentic approach...MORE Producer/Network Emma Stratton
Apple Rating 5/5Apple Reviews 8 Avg Length 32 min Format Medium form Get Email Contact

12. April Dunford on The Forget The Funnel Podcast

Play Apr 16, 2025 35:59
Apple Spotify Episodes
Episode Title How to Scale Sales Without Screwing Up Your PLG Motion
About Episode Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing. Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall...MORE Host Georgiana Laudi
Producer/Network Forget the Funnel
Email ****@gmail.com
Apple Rating 5/5Apple Reviews 11 Avg Length 33 min Format Medium form Get Email Contact

13. April Dunford on Startup Talks by Make IT in Oradea

Play Nov 22, 2024 49:59
Apple Episodes
Episode Title "Startups Never Nail Positioning" – April Dunford's Lessons from 350+ Startups
About Episode April Dunford Exposes the Myths of B2B Marketing and Positioning In this eye-opening episode, April Dunford, a renowned positioning expert and author, challenges common misconceptions about B2B marketing, sales, and positioning. From debunking the idea that B2B purchases are driven by the same emotions as consumer buying, to explaining why startups must endure an "awkward teenage phase" before finding their true positioning, April provides unfiltered insights that will change how you think ab..MORE Producer/Network MakeITinOradea
Apple Rating 5/5Apple Reviews 3 Avg Length 69 min Format Long form Get Email Contact

14. April Dunford on Behind The Product

Play Apr 15, 2024 46:56
Apple Spotify Episodes
Episode Title Positioning with April Dunford
About Episode In this episode, we sit down with April Dunford, founder of Ambient Strategy and author of the books "Sales Pitch" and "Obviously Awesome". She is most known for her expertise in market positioning, having personally launched 16 products and influenced many others. Our conversation covers several key insights from Dunford's work: The disconnect between how marketing and sales teams communicate product value, with marketing focused on perfect messaging while sales reverts to feature-dumping de..MORE Producer/Network SEP
Apple Rating 5/5Apple Reviews 11 Avg Length 39 min Format Medium form Get Email Contact