15 Best Chris Silvestri Podcasts in 2026

1. The Product Leader’s Guide to Buyer Psychology

Follow Play Oct 21, 2025 30:01
Website Apple Spotify
About Episode Every product team faces the same monster: conversion optimization. But in 2025, the game has changed. With AI agents influencing discovery and AEO (Answer Engine Optimization) reshaping how people (and machines) interpret messaging, teams are now marketing to both human and agentic audiences. In this episode, Hannah Clark sits down with Chris Silvestri, founder of Conversion Alchemy, to unpack how product teams can use psychology and UX insights to craft messaging that drives both adoption and retention. A former software engineer turned conversion strategist, Chris explains how understanding human decision-making—and now machine reasoning—can help product leaders turn features into irresistible outcomes. Resources from this episode: Subscribe to The CPO Club newsletter Connect with Chris on LinkedIn Check out Conversion Alchemy MORE Podcast Title The Product Manager
Podcast Description Successful products don’t happen in a vacuum. Hosted by Hannah Clark, Editor of The Product Manager, this show takes a 360º view of product through the perspectives of those in the inner circle, outer perimeter, and fringes of the product management process. If you manage, design, develop, or market products, expect candid and actionable insights that can guide you through every stage of the product life cycle.MORE Host Hannah Clark
Guest Chris Silvestri
Producer/Network Hannah Clark - The Product Manager
Email ****@gmail.com
Apple Rating 4.8/5Facebook 944Twitter 3.1KInstagram 10.2K Avg Length 33 min Format Medium form Get Email Contact Get access to full database of 2.7M podcastsCreate podcast lists, export in spreadsheet or CSV file with email contacts and start your podcast outreach in minutes.Sign Up for Free with Email Continue with Google

2. 01: How to use voice of customer & AI role playing write copy that..

Follow Play Sep 16, 2025 1:15:34
Website Apple
About Episode In this episode Jim Zarkadas and Chris Silvestri delve into the intersection of copywriting and design, exploring how taste, authenticity, and user experience shape effective communication. They discuss the importance of understanding the voice of the customer and how to leverage it in copywriting, as well as the role of AI in enhancing the creative process. The conversation emphasizes the need for a unique perspective in copy and the practical steps to gather and utilize customer insights for better messaging. In this conversation, Chris Silvestri and Jim Zarkadas delve into the importance of customer feedback in product positioning, the innovative use of synthetic research in B2B contexts, and common pitfalls in SaaS copywriting. They explore practical applications of synthetic research, emphasizing its potential to enhance user experience and marketing strategies. The discussion also highlights the significance of aligning messaging across teams to foster growth and effectively communicate value propositions to target audiences. Chapters 00:00 Introduction and Background 02:28 Taste in Copywriting 08:35 Defining Taste in Copywriting 09:47 Authenticity in Copywriting 15:34 Voice of Customer (VOC) Research 41:05 Synthetic Research and AI in Copywriting 50:57 Common Mistakes in SaaS Copywriting 01:00:39 Favorite SaaS Tools and Recommendations MORE Podcast Title Love At First Try
Podcast Description A SaaS product design podcast for non-designers. The Love At First Try Podcast explores how SaaS products become unforgettable. We unpack the idea of taste in product and brand design, deconstruct what makes beautiful products beautiful, and show how to merge growth with delight. If you’re a SaaS founder, CEO, or developer building products people love, this is for you.MORE Guest Chris Silvestri
Apple Rating 5.0/5 Avg Length 69 min Format Long form Get Email Contact

3. From Research to Resonance: Messaging Insights with Chris Silvestri

Follow Play Sep 02, 2025 30:18
Website Apple
About Episode Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers. In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in research that actually resonates? To answer it, I’m joined by Chris Silvestri, founder of Conversion Alchemy, where he helps SaaS and eCommerce companies turn more visitors into customers through strategic copywriting and UX-focused messaging. Chris has a background in software engineering and a passion for psychology, which he combines to create messaging that’s both technically precise and emotionally compelling. Beyond his client work, Chris is also a prolific writer and trainer, teaching teams how to think and write with clarity, empathy, and impact. If you’ve ever struggled to translate customer insights into sharp positioning or wondered why your value proposition isn’t sticking, this episode is for you. ? In this episode, we cover: Where to start when conducting research for product messaging The methods that uncover real customer insights—not just surface-level validation How to translate raw research into copy that clicks with buyers and internal stakeholders The most common mistakes PMMs make in research and how to avoid them Why customer language is often the best raw material for messaging ? Why this episode is worth your time: Research for messaging is often overlooked or rushed. Teams are under pressure to launch quickly, so they write first and test later. But Chris shows how flipping that process—research first, message second—creates copy and positioning that truly lands. He breaks down not only the “how” of research (interviews, surveys, win/loss analysis, and beyond), but also the “so what”—how to actually use those insights to shape value propositions, positioning statements, and campaign messaging. You’ll walk away from this episode with practical frameworks and a clearer sense of how to make your messaging customer-backed, not marketer-invented. And you’ll hear examples of where product marketers often stumble—like confirmation bias or talking to the wrong personas—and how to avoid those traps. In a noisy market, the companies that win aren’t always the ones with the best product. They’re the ones with the sharpest story, rooted in real customer truth. Chris shows you how to get there. ? Who this episode is for: PMMs looking to sharpen their positioning and messaging Marketers who want to add more rigor to their copywriting process GTM leaders trying to align teams around research-backed narratives Founders and early-stage teams searching for their first resonant value proposition Anyone tired of messaging that looks good in a deck but doesn’t move customers ? Porter’s Product Marketing Podcast brings you conversations with some of the sharpest product marketing minds—from launch specialists to storytellers, strategists, and customer experts. Each episode is packed with tactical insights you can apply immediately. ? Want more frameworks and insights like this delivered straight to your inbox? Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com ? If you find this episode valuable, share it with your team—or with a PMM friend who’s ready to take their messaging from guesswork to grounded. MORE Podcast Title Marketing Genius Unpacked
Podcast Description Building and marketing AI products isn’t just about innovation — it’s about translating complexity into clarity, and technology into traction. Marketing Genius Unpacked is the playbook for leaders at AI scale-ups who want to turn product brilliance into market momentum. Hosted by Josh Porter , founder of Bit of Genius Marketing Consulting , the show brings you real stories and proven strategies from the minds shaping the future of AI marketing, product strategy, and go-to-market execution. Each episode dives deep into the playbook of how today’s fastest-growing AI companies position, launch, and scale. From defining your ideal customer to crafting a narrative that resonates, you’ll hear from CMOs, product marketers, and founders who’ve done it — and who share what actually works. Whether you’re leading product marketing at an AI scale-up, launching a new GTM motion, or building your first AI-driven product, this show unpacks: How to bridge the gap between product management, marketing, and sales Frameworks for turning complex AI capabilities into clear customer value Lessons from real-world launches and brand transformations The evolving role of PMM in AI-driven companies Storytelling strategies that connect human emotion to intelligent technology You’ll leave every episode with insights you can immediately use to sharpen your positioning, accelerate adoption, and build a brand that stands out in a noisy AI market. Because in the race to define the next era of intelligent products, great technology alone isn’t enough — you need the story, strategy, and structure to win. 🎧 Subscribe to Marketing Genius Unpacked on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.MORE Guest Chris Silvestri
Producer/Network joshwporter
Apple Rating 5.0/5 Avg Length 30 min Format Medium form Get Email Contact

4. The AI Shake-Up in B2B Messaging

Follow Play Jul 22, 2025 50:13
Website Apple Spotify
About Episode We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth. As a messaging strategist, Chris combines copywriting, UX design, and digital psychology to help his SaaS and eCommerce clients convert more visitors into customers. He fills us in on how AI is transforming marketing workflows, what makes copy truly empathetic, and how brands can stand out in the age of informed consumers.  If you want to make your B2B brand impossible to ignore, this is the episode for you. What You’ll Learn:  • The people shift in B2B marketing • How AI is streamlining copywriting and messaging workflows, from research to first drafts • How to train AI to be more empathetic • The four types of personas you need • What AI tools Chris uses to scale personalized copy workflows • The balance between company capabilities and customer needs in copywriting • The future of copywriting and marketing in the age of AI Mentioned in this Episode:  Gemini: https://gemini.google.com Claude: https://claude.ai chatGPT: https://chatgpt.com TeamGPT: https://team-gpt.com Perplexity: https://www.perplexity.ai TypingMind: https://www.typingmind.com/ Chris’ Bio: Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and Conversion Rate Optimization (CRO) specialist for online brands since 2016. More from our guest: Chris Silvestri B2B Creatively is powered by Stories Bureau. Connect with us on LinkedIn: Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media Kory Grushka, Founder and Creative Director of Stories Bureau Alisa Manjarrez, Managing Director of Stories Bureau MORE Podcast Title B2B Creatively
Podcast Description Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.MORE Guest Chris Silvestri
Producer/Network Stories Bureau
Apple Rating 5.0/5 Avg Length 45 min Format Long form Get Email Contact

5. Episode 13 - Messaging in a Bottle: Why Knowing Your Customer Beats..

Follow Play Jul 17, 2025 31:10
Website Apple Spotify
About Episode Jake and Howard are joined by Chris Silvestri, founder of Conversion Alchemy, to explore how deep customer understanding drives real messaging and product-market fit, even in an age of AI and synthetic personas.Chris also shares his latest research report: The State of Synthetic Research in 2025.Download it here: https://christophersilvestri.com/research-reports/state-of-synthetic-research-in-2025/ MORE Podcast Title The B2B Mob with Jake and Howard
Podcast Description Ooh yes. We talk about business to business (B2B), SaaS marketing and sales. But this ain't one of those head-nodding, snoring shows. This is counter-cultural GTM. We try and keep it fun and honest. No sponsor means we can talk straight from the hip. We bring on guests who share their experiences trying to build motions that scale. We talk everything from performance, to content to AI, to sales, to trend to hype. And, we talk about more important things like family life, weight loss, keeping fit while business building, juggling kids, folding laundry... Oh... and roller coasters. Lots of em.MORE Guest Chris Silvestri
Avg Length 35 min Format Medium form Get Email Contact

6. The Hidden Formula for SaaS Success: UX, Copy, and Conversions

Follow Play Jul 17, 2025 25:16
Website Apple Spotify
About Episode Ever feel like your marketing message isn’t landing?  You're throwing money at landing pages, but skipping the part where you actually understand how your customers make decisions. In this episode, I sat down with Chris Silvestri, founder of Conversion Alchemy, to talk about why your words aren’t working—and what to do about it. Chris has this rare blend of engineering logic and copywriting empathy. He’s not just tweaking buttons and headlines; he’s building full-stack messaging systems that help companies convert 20% - 60% higher.  We unpack his PATH Framework, how to structure research so it actually means something, and why AI won’t save your copy if you don’t know your customer. You’ll hear how clients are seeing 20–60% lifts in conversion, just by shifting how they talk about what they do, and why that starts way before you write a single line of copy. If you’re tired of guessing at what to say and ready to build copy that converts instead of just sounding clever, this episode is for you. Hit play now. Your funnel will thank you. Key Takeaways: 00:00 Intro 00:51 The story of Conversion Alchemy  03:08 The PATH Framework  06:07 What most businesses miss  08:36 Research methods and synthesizing data  14:59 AI in copywriting and research  20:50 Future direction and plans 22:13 Client success stories  24:29 Outro — Learn more about Chris and Conversion Alchemy: ? Website: https://christophersilvestri.com/  Go to https://www.brandbosshq.com/ and: ? Get a FREE copy of the Secret Weapon Handbook  ? Steal our Brand Story Blueprint ? Book a Discovery Call  ? Unleash your brand’s full growth potential  Where you can find me:  ? TikTok: https://www.tiktok.com/@brandbosshq/  ? LinkedIn: https://www.linkedin.com/in/brandbosshq/  ? Instagram: https://www.instagram.com/brandbosshq/  ? Facebook: https://www.facebook.com/brandbosshq/  Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!  Don’t forget to follow so you never miss an episode! MORE Podcast Title Branducation with Bill Harper
Podcast Description Branducation is where bold ideas meet real-world strategies to help businesses rise above the noise and dominate their category . Each episode, host Bill Harper —a branding expert with decades of experience—dives deep into the insights, tactics, and mindset shifts that separate thriving brands from forgettable ones. From dissecting billion-dollar branding moves to revealing practical strategies that SMBs and emerging businesses can apply today, this show is built for leaders who refuse to be average . Whether you’re crafting your market position, refining your messaging, or scaling your brand to new heights, Branducation delivers the expert guidance you need to make your brand the one people can’t ignore . If you’re ready to build a brand that wins, this is the podcast for you.MORE Guest Chris Silvestri
Apple Rating 5.0/5 Avg Length 25 min Format Medium form Get Email Contact

7. How to Turn Customer Insight into High-Converting Copy with AI w/ Chris..

Follow Play Jul 15, 2025 47:30
Website Apple Spotify
About Episode If your messaging isn’t clicking, your conversions won’t either. In this episode, we’re joined by Chris Silvestri—conversion copywriter, SaaS strategist, and founder of Conversion Alchemy—to talk about how AI is changing the way top teams do message-market fit. With a background in both engineering and UX, Chris has helped companies like Moz Crimes turn deep customer insight into high-performing SaaS copy. He shares how AI can accelerate—not replace—the research and writing process, and how to train it to think more like your customers than your competitors. You’ll learn: How to use AI for smarter, faster customer research Why most messaging fails—and how to fix it with data How to align your copy with what your customers are actually thinking Whether you're rewriting a homepage, launching a new product, or rethinking your entire brand voice, this episode will show you how to turn AI into your most valuable copywriting assistant. Resources:  Get a free scorecard to assess your messaging fit on Chris’ website here: conversionalchemy.net  Connect with Chris on LinkedIn here: https://www.linkedin.com/in/christophersilvestri Connect with Paxton on LinkedIn: https://www.linkedin.com/in/paxtongray/  AI platforms Chris uses for audience research: https://www.syntheticusers.com https://askrally.com Read the full article:https://97thfloor.com/articles/podcasts/how-to-turn-customer-insight-into-high-converting-copy-with-ai↗ Looking for an agency that'll be worth the investment? 97th Floor creates custom, audience-first campaigns that drive pipeline and conversions. Get started here: https://97thfloor.com/lets-talk/.  About Chris Silvestri:  Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a messaging strategist and copywriter for B2B SaaS brands like Moz since 2016.<... MORE Podcast Title The Campaign | A Marketing Podcast by 97th Floor
Podcast Description The Campaign is a marketing podcast about better knowing your audience, innovating beyond best practice and converting visitors into customers. 97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results. Our core services include SEO (Search Engine Optimization) and AI Search Optimization, Advertising (PPC, SEM, Social Ads, Display), and Content Marketing. For over twenty years, 97th Floor has worked in the cybersecurity, finance, industrial and manufacturing, insurance, software, and health and wellness industries. 97th Floor proudly works with a diverse range of clients, from well-funded startups to Fortune 50 companies, including Oracle, McKinsey & Company, Google, Crumbl, and Princess Cruises. Learn more and schedule a discovery call at 97thfloor.com.MORE Guest Chris Silvestri
Producer/Network 97th Floor
Apple Rating 5.0/5 Avg Length 40 min Format Long form Get Email Contact

8. Messaging That Converts: Chris Silvestri on Copy That Drives Decisions

Follow Play Jul 08, 2025 56:07
Website Apple
About Episode Want messaging that actually drives results? In this episode of Demand Gen Confidential, I’m joined by Chris Silvestri, founder of Conversion Alchemy, who brings a systems-thinking approach to copywriting rooted in psychology, strategy, and real customer insight. We cover: ✅ How to shift your messaging in the profitability era ✅ The difference between positioning and messaging (most marketers blur it) ✅ Chris’s decision-making framework for conversion copy ✅ Tactical uses of AI that actually make marketers faster ✅ How synthetic research can help you scale messaging without sacrificing quality Chris also shares his thoughts on music, marketing, and we discuss why marketers should think like scientists. 08:16 – From Drums to Conversion Copy: Chris’s Origin Story 10:55 – Messaging in the Profitability Era: Art Meets Outcome 18:51 – Positioning vs. Messaging Strategy: What Most Get Wrong 33:44 – Crafting a Point of View That Cuts Through the Noise 38:42 – Chris’s Decision-Making Framework for Conversion 45:25 – Practical AI Tactics for B2B Marketers 52:38 – Synthetic Research: A New Frontier for Customer Insight Connect with Chris on LinkedIn. Check out Conversion Alchemy. ? Subscribe for more conversations with world class marketers. MORE Podcast Title Demand Gen Confidential
Podcast Description 🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer. In each episode, you'll walk away with actionable insights and a new perspective.MORE Guest Chris Silvestri
Apple Rating 5.0/5 Avg Length 51 min Format Long form Get Email Contact

9. Empathy Engineering: AI, Customer Insight, and Conversion Alchemy

Follow Play May 09, 2025 37:34
Website Apple Spotify
About Episode Send us a text In this episode of UX Leadership by Design, Mark Baldino talks with Chris Silvestri, founder and chief conversion copywriter at Conversion Alchemy. Chris brings a rare blend of backgrounds—software engineer, UX designer, and conversion copywriter—to tackle one of the toughest challenges in B2B: turning complex decision-making into clear, effective messaging. We dig into his AI-powered empathy framework, PATH, and explore how he uses customer research, simulated personas, and real language to help teams write content that connects. For anyone working in UX, product, or content, this is a masterclass in aligning messaging with how humans actually think, feel, and decide. Key Takeaways Empathy can be “engineered” – Chris shares his AI-powered PATH framework (Prepare, Articulate, Test, Harmonize) to simulate customer personas and deepen user empathy. Conversion is a series of micro-decisions – It’s not just about a final click—every piece of copy should guide users through their decision-making process one step at a time. Vague messaging creates drop-off – If users can’t understand what you do, who it’s for, or why it’s different in a few seconds, they’ll bounce. Expectation-setting is everything – From homepage copy to “Book a Demo” CTAs, clear expectations can dramatically reduce friction and build trust. AI won’t replace writers—it augments them – Used correctly, LLMs can simulate customers, test ideas, and accelerate iteration—if humans remain in the loop. UX, sales, and copy need a shared foundation – Chris’s work helps unify these functions by anchoring messaging in customer research and decision psychology. Chapters 00:00 – From Engineering to Empathy 03:47 – Lessons from Dangerous Machines 06:02 – The Pyramid of Conversion 10:56 – Jobs to Be Done in B2B 13:47 – Selling to the Whole Buying Team 17:45 – Common Copy Mistakes 25:45 – AI and Empathy: The PATH Framework 31:00 – How Chris Uses AI Personas for Better Copy 33:51 – AI as an Accelerator, Not a Replacement 34:00 – From Copywriter to Conversion Architect Resources & Links Conversion Alchemy Website, Newsletter, & Podcast Connect with Christopher Silvestri Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy MORE Podcast Title UX Leadership By Design
Podcast Description A podcast by and for UX Design & Product Management Leaders. Your host Mark Baldino, Co-Founder of UX design consultancy Fuzzy Math, brings twenty+ years of experience in UX design and strategy into a series of conversations with people who lead UX design teams.MORE Guest Chris Silvestri
Producer/Network Mark Baldino
Apple Rating 5.0/5 Avg Length 39 min Format Medium form Get Email Contact

10. The messaging gap: How UX, psychology & AI can help, with Chris Silvestri

Follow Play Mar 11, 2025 37:44
Website Apple Spotify YouTube
About Episode In episode 109 of the Growth Hub Podcast, we're joined by Chris Silvestri, Founder of Conversion Alchemy. He’s been exploring the intricacies of messaging and how to balance customer research, user experience or even psychology to help brand craft messages that resonate with their audience. We cover: - Why (too) many companies need help with messaging - The importance of empathizing with customers - The unique framework Chris uses to understand one’s audience better - How to use AI in your messaging work - How often should you revisit your messaging - And a bunch of other things you’ll want to hear and bring home with you. ❤️ Don't forget to subscribe ❤️ About the show: The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth. ⬇️ Useful links ⬇️ More episodes: www.advanceb2b.com/thegrowthhub Visit: www.advanceb2b.com/ Become an Insider: www.advanceb2b.com/advance-insider ⬇️ Find us on ⬇️ Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221 Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi Soundcloud: @thegrowthhubMORE Podcast Title The Growth Hub Podcast
Podcast Description The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.MORE Guest Chris Silvestri
Producer/Network Advance B2B
Email ****@advanceb2b.fi
Apple Rating 5.0/5Facebook 587Twitter 944Instagram 684 Avg Length 34 min Format Medium form Since Mar 2017 Get Email Contact

11. Conversion Copywriting Strategies: How Chris Silvestri Boosts B2B Marketing..

Follow Play Mar 05, 2025
Website Apple Spotify
About Episode In this episode of Marketing Spark, host Mark Evans sits down with Chris Silvestri, a conversion copywriting expert, to explore the art and science of crafting high-converting messages. They discuss the psychology behind effective copy, how to blend storytelling with data, and practical strategies B2B marketers can use to drive engagement and sales.  Tune in to gain actionable insights that will transform the way you approach messaging and marketing. MORE Podcast Title Marketing Spark (The B2B SaaS Marketing Podcast)
Podcast Description 30-minute conversations with B2B SaaS marketers and entrepreneurs about the different roles played by marketing to build brands, attract customers, and drive growth. 
Host Mark Evans
Guest Chris Silvestri
Producer/Network Mark Evans
Email ****@markevans.ca
Apple Rating 4.7/5Facebook 53Twitter 12.5K Get Email Contact