10 Best Marcus Sheridan Podcasts in 2026

1. The 5 Pieces of Content You MUST Create to Earn Endless Customers with..

Follow Play Sep 02, 2025 50:54
Website Apple Spotify
About Episode What if you could generate endless customers—before a single sales call ever happens? In this game-changing episode, Rory sits down with marketing legend Marcus Sheridan to unpack the exact content strategies that convert browsers into buyers. You’ll discover Marcus’s “Big 5” topics that every customer researches before making a purchase—and why ignoring them is costing you serious money. Marcus shares how he built the world’s most trafficked swimming pool website (yes, really) using content that answered his customers’ toughest questions—and how you can do the same. From pricing transparency to trust-based selling to publishing "best of" lists that AI loves, this is a masterclass in turning your content into a lead-generating machine. If you’ve ever struggled with content that gets views but not conversions, this episode will transform how you think, write, and sell. What You’ll Learn: Why 80% of the sale happens before a buyer talks to you The 5 content types that build the most trust and drive the most revenue How to use “they ask, you answer” to dominate your niche The shocking truth about publishing your prices online How AI is choosing who gets seen—and how to make it pick you MORE Podcast Title Wealthy and Well-Known Podcast
Podcast Description Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you're launching a book, scaling a business, or trying to become a recognized expert in your space, you'll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You'll hear directly from the minds behind some of today's most influential personal brands. Subscribe and turn on notifications — because your message matters, and the world needs to know your name.MORE Hosts Rory Vaden, AJ Vaden
Guest Marcus Sheridan
Producer/Network Rory & AJ Vaden
Email ****@brandbuildersgroup.com
Apple Rating 5.0/5 Avg Length 43 min Format Long form Get Email Contact Get access to full database of 2.7M podcastsCreate podcast lists, export in spreadsheet or CSV file with email contacts and start your podcast outreach in minutes.Sign Up for Free with Email Continue with Google

2. 25: Marcus Sheridan Live Interview

Follow Play Aug 26, 2025 57:10
Website Apple Spotify
About Episode Lightning-in-a-bottle episode. Marcus Sheridan (author of They Ask, You Answer and Endless Customers) breaks down exactly how home service and local businesses can create “oxygen” (leads) on demand—without gimmicks. His playbook: obsess over buyer questions, publish with radical transparency (especially on cost), and build comparison/problem content (“The Big 5”). Layer in self-serve tools like on-site price estimators, and shift your media strategy so video (especially YouTube) becomes the primary trust engine.   Marcus also explains how AI is changing search: websites are trending toward bottom-of-funnel while AI and social surface answers up front—so you must send the right “trust signals” across the web to be recommended by AI. He previews two practical levers: PriceGuide.ai (fast, low-cost estimators that lift leads 3–5x) and AITustSignals.com (a 19-point authority audit).   Beyond tactics, Marcus shares the mindset that saved his pool company during the 2008 crash: learn faster than anyone, communicate simply, and stay “hungry in prosperity.” He maps the pain→prosperity “pride cycle,” urges leaders to treat drive time as learn time, and credits communication skill as the #1 income lever. If leads have slowed post-COVID “rainbow,” this episode hands you the exact moves to get back to profitable growth—today.   Resources: Guest: Marcus Sheridan  | LinkedIn They Ask, You Answer  Endless Customers    Jim Rohn  Zig Ziglar Earl Nightingale Daniel Priestley Benjamin Hardy The Huge Insider newsletter signup The Huge Insider podcast downloadable action guide The Huge Mastermind info page Facebook  Transcript: Sid Graef: Hello everyone. Welcome to the Huge Transformations podcast. I’m Sid Graef outta Montana.   Gabe Torres: I’m Gabe Torres here in Nashville, Tennessee.   Sheila Smeltzer: And I’m Sheila Smeltzer from North Carolina, we are your hosts and guides through the landscape of growing a successful home service business. We do this by interviewing the best home service business builders in the industry—folks that have already built seven- and eight-figure businesses—and they want to help you succeed.   Gabe Torres: Yep. No fake gurus on this show. Just real-life owners that have been in the trenches and can help show you the way to grow profitably. We get insights and truths from successful business builders, and every episode is 100% experience, 0% theory. We are going to dig deep and reveal the good, the bad, and the ugly.   Sheila Smeltzer: Our guests will share with you the pitfalls to avoid and the keys to winning. In short, our guest will show you how to transform your home service business into a masterpiece. Thanks for joining us on the wild journey of entrepreneurship. Let’s dive in.   Sid Graef: Hey my friend. Welcome back to the Huge Transformations podcast. This is Sid, and again, we’ve got a special episode. This was recorded live in person at The Huge Convention, and I got to sit down for almost an hour with our keynote speaker, Marcus Sheridan. Now, you may know Marcus as the author of They Ask, You Answer and his latest book Endless Customers, and he’s a multi-bestseller on the New York Times bestseller list, Amazon bestseller list. But when I introduced him on stage for a keynote Friday, I introduced him and said, “Get ready for lightning in a bottle.” And there is no doubt this man is incredibly sharp. He’s deeply, deeply knowledgeable and experienced in setting up systems that drive leads to your company constantly and forever.   So if you ever experienced a shortage of leads, you’re gonna really want to pay attention and take notes to this episode. We sat down for almost an hour and I got some inside, really deep information that he doesn’t normally share. And I hope you enjoy this episode of the Huge Transformations show. Please meet Marcus Sheridan.   Sid Graef: So this is the Huge Transformations podcast, and I’m Sid Graef, your host. This is really an exceptional moment because normally we do all of our interviews on Zoom.   Marcus Sheridan: Yeah.   Sid Graef: And I’m kind of sick of Zoom too, but to have an opportunity to, like, sit in the same room and have a conversation and talk about the journey—   Marcus Sheridan: Yeah. We can have our own Joe Rogan experience.   Sid Graef: There we go. Let’s—good. Alright, I’ll do my Joe Rogan best and go, “Jamie, pull up that video, do the thing, bring out the cigars.” We’ll be all right.   Marcus Sheridan: Yeah. Perfect.   Sid Graef: So thanks very much for your time. We’ve got Marcus Sheridan and you’ve got a long bio, which I loved going over this morning, but the short version is: started a pool company, almost went bankrupt, became the largest-trafficked pool website in the world. And you can tell that story. And then you wrote a book about it—They Ask, You Answer. And I would have to guess it changed your life in a lot of ways.   Marcus Sheridan: Very much.   Sid Graef: And you just released your newest book, Endless Customers.   Marcus Sheridan: Yes. Endless Customers.   Sid Graef: Endless Customers. That’s right. I didn’t mention this morning on stage—the pre-show survey we did had about 20% of people fill it out. The number one issue people said, period—leads.   Marcus Sheridan: Yeah.   Sid Graef: And you know, the COVID rainbow is over for home services. And so now we’ve gotta get back to innovating with how we market and how we sell.   Marcus Sheridan: I feel a CEO’s number one job is to make sure that the company can breathe—that it has oxygen—and leads are oxygen. Yes, you have to have cash flow, but without leads, you don’t have cash flow.   Sid Graef: Where’s your cash flow?   Marcus Sheridan: So it starts—everything starts—with leads. You can have an okay service and fix it over time in terms of delivery; your sales team can be okay; you can improve over time. But if your leads—your marketing—is bad, you will die.   Sid Graef: Yeah, you’ll die for sure. Let’s talk about the journey and transformation, but go all the way to the beginning. I know people talk about the pool company, but what was your first entrepreneurial leaning? Did you have a lemonade stand when you were a kid? Did you do any of that kind of stuff?   Marcus Sheridan: No, I really had no idea that I was gonna be an entrepreneur, much less a pool guy—because who says, “I’m gonna be a pool guy,” right? I was attending college at West Virginia University, just graduated, and I had a job in Northern Virginia. I was already married. I got married young. My wife and I did not like the D.C. area, and so we decided to move back home where we grew up until I figured out what I was gonna do with my career.   My two friends had just started a swimming pool company at the time. They had a little beat-up pickup truck and they had just opened this rough retail store. And they said to me—because they were essentially family members—“Hey, we just started this pool company. Would you come and run the retail store while we’re installing pools out in the field?” I said, “Sure, until I figure out what I’m gonna do with my life.” And then six months later they said, “We don’t want you to leave. Would you be a partner?” I was like, “Nah, it looks stressful. I don’t really think so.” And they came back again and they said, “No, no. We really want you to be a partner. Would you be a one-third partner?” And so I said, “Okay.” And that’s when I became a pool guy. So by 2001, I’m a pool guy.   We were doing more than that. We were doing retail; we were selling hot tubs; selling above-ground pools—jack of all trades, master of none. I do want to share one experience though, from selling hot tubs—I think it’s relevant for everybody. I had this experience where I was in the showroom one day. This guy walks in, he asked me a question about one of the hot tubs. I’d been working there for like three weeks. I didn’t really have an answer because he was more advanced—he owned a hot tub. So this guy knew his stuff and he could quickly tell that I didn’t know my stuff. He asked me some more questions for which I didn’t have great answers. And he finally says, “If you can’t answer my questions, why do you even work here?”   I was like, “Oh yeah, that feels good.” What happened next was I completely immersed myself in everything about hot tubs. I memorized every—any—information in the industry about competitors, about models, anything I could learn. A businessperson would come into the showroom and I would say, “I want you to ask me any question about any hot tub brand in the world.” And they’d ask me, and they could see—this guy literally knows more about all these brands than anybody in the world. I mean, I took it really seriously. That was one of the biggest reasons why they asked me to become a partner. But it all started with somebody punching me in the face—just getting it handed to me.   And that’s why I think we all need that sometimes. Get humbled, get flattened. That became a catalyst for me to obsessively learn, which led to me owning the company. We fought to grow the business over time. We were finally making headway and then 2008 comes. I really thought that was gonna be our year—it started off fine—but then when the crash came in September of that year, it just got worse and worse. And by January of 2009, it looked like we had to close the doors. So that meant bankruptcy. My two business partners were going to lose their homes. We were going to have to lay off all of our employees. We were borrowing money from our parents to make payroll. We weren’t getting paid. It was completely desperate—credit cards maxed out. Unbelievable stress.   That’s why I started to learn about inbound marketing from HubSpot. And it quickly made sense. I was like, “Okay, so what you’re telling me: if I just obsess over my customers’ questions, worries, fears, issues, concerns—and I address those on our website—maybe we could generate more leads that way.” So I dove in like I did with those hot tubs back in the day. By this point we were really, for the most part, just doing in-ground pools. We figured out what our thing was—our hedgehog concept—and within about a year and a half, two years, we were the most-trafficked swimming pool website in the world. And there was nobody that was coming close. And it was because we were more transparent than anyone, and we were talking about subjects nobody had ever talked about before. And we were off to the races, and the rest is history.   Sid Graef: Excuse me. Yep. So I wanted to ask this earlier. You said when you started doing that, it was about a year and a half. During that time—like, did you—you go, well, obviously the stress is still there. We’re not gonna make it, whatever. That’s 18 months.   Marcus Sheridan: I still wonder how we made it. You know what I mean? There was really just a lot of robbing Peter to pay Paul—everywhere. And it was a lot of low points, man. I remember a couple times when we had two different banks. I was writing a check for one bank, depositing to the other to make a payment, and I didn’t actually have the money in the other bank. But I was doing it just to cover some bill or whatever. And, you know, looking back, it’s kind of shameful. But that’s the desperate things that you—that’s what you do.   I remember there were moments too when you hated the business, right? Because it was causing so much stress and so much pain. But again, it’s during those moments of stress and pain that cause you to act and do outside of your norms—your comfort zone. And you start to have more of a YOLO mindset. And that’s why when people say, “Wow, you were really brave. It was transparent.” It’s like—yeah, but I had nothing to lose. I was already gonna lose my home. So it was really easy for me to say, “Alright, we’re gonna talk about how much does the fiberglass pool cost more extensively than anybody’s ever talked about it. We’re gonna compare—like—our competitors. I mean, we’re gonna do everything. If somebody’s asked me the question, we’re gonna address it.”   By the time I was mid-thirties—which was probably by 2013—I pretty much ruled the fiberglass industry as a thought leader, and I still didn’t really know how to install a pool. I couldn’t go turn on the equipment. But what I could do is ask questions of my staff, my team. I’d interview people. I remember this one time—this lady in the Virgin Islands reaches out to me and she says, “Marcus, everything I’ve learned about fiberglass pools, I’ve learned from you. Would you be willing to come out to the Virgin Islands and oversee my project? I’ve got a builder. I just don’t really trust my builder, but I trust you.”   The thing was I couldn’t say yes. Because if I went out, I… I don’t know how to shoot a grade, man—you know what I’m saying? But I could communicate in a way that people understood, which made me really, really influential.   You know, Daniel Priestley talks about this—and I love Daniel Priestley. He talks about two types of influencers. A lot of business owners say, “I don’t want to be an influencer—right? They annoy me.” There are influencers who say, “Hey, look at me.” And then there are Key People of Influence, which say, “Hey, look at this.” Very different. So I was a “Hey, look at this.” Instead of “Hey, look at me.” And I think anybody that’s watching this can be that too: “Let me show you this really cool technique. Let me show you this amazing tool. Let me show you how you can improve this.” It’s always value to you—not “let me show you what I’m eating right now.” Very, very different.   Sid Graef: Radical transparency—we had “radically transparent.” When you first started doing that, where’d you get the concept from? Was that hard for you to be really transparent or did you just go, like, you’re back to the “I got nothing to lose”—like, let’s just do it?   Marcus Sheridan: Here’s what’s wild to me, Sid: I actually didn’t think it was special. I didn’t think the fact that I was talking about things like cost and price, and that I would openly talk about our competitors—not in a negative way—was special. I literally thought, “Well, I can see how the internet works. People go there and ask questions. They get answers. They get answers from people that were willing to address the question. Most businesses aren’t willing to address these questions. I could do that.” I just didn’t overthink it.   One of the first ones I did was a cost article. Within days, it was generating leads—lots of leads.   Sid Graef: Was that the one you showed this morning?   Marcus Sheridan: Yes. And I was like, “Huh.” And over time I saw patterns. And one thing that my brain does a pretty solid job of is picking up on patterns. And one of the clearest patterns was: there were particular subjects that really popped—that resonated—that people wanted to know. They actually align too, though. If you’re listening well, you hear the questions all the time. We call ‘em the Big 5 in the book They Ask, You Answer and Endless Customers. Essentially there are five subjects that every buyer wants to know that businesses tend to avoid because they feel they’re risky to discuss. I think it’s way more risky not to discuss ‘em—and to annoy your potential customers. Especially when they’re trying to research online and they can’t find it—they get pissed.   So the five subjects are: cost-based questions—anything to do with pricing; problem-based questions—fears. Turns out when somebody is really serious about buying something, they want to know: how could it go wrong? So for example, people would ask me all the time: “Does a fiberglass pool pop out of the ground? Because somebody told me it did.” That’s a perfect example of a fear that a fiberglass pool company might not want to talk about. But I’m like—dude, I want to talk about that because I want to get in front of it. I want to address it openly. Comparison-based questions—we love comparing stuff online. So I did fiberglass versus concrete pools. I didn’t say fiberglass was better. I said, “Here’s the pros and the cons for both types. Now you decide.” And it was just so refreshingly unbiased and honest. People were like, “I like this guy.”   At the time when we started our business, 7–8% of residential pools that went in the ground in the U.S. were fiberglass. By 2020 that number was ~20%.   Sid Graef: Really?   Marcus Sheridan: Yeah. So we elevated the entire industry with awareness—but a lot of the awareness came from the fact that I was talking about other things—vinyl liner and concrete pools, which were the most common. And I was drafting off of their momentum. And anybody can do this. For example, let’s say there’s a major brand in your industry—people ask about that brand. You don’t carry that brand, but people are asking questions about that brand. Can you own the conversations about that brand? You can. You draft off of their momentum like a race car drafts off a car in front of them. Same thing. I did the same thing.   Back to your question—sorry to be so long-winded—I did not think it was special. I didn’t think it was smart. It hit me about six months in: “I’m really onto something here.” And then about nine months in I said, “I think everybody should know this.” Then I started writing about it on a personal blog—what I was doing with my pool company. And within about a year of writing about what I was doing with my pool company, events and companies reached out: “Can you teach me how to do that thing you did with your pool company?” And then as soon as I got my first stage, that was it.   The one thing I knew early on—when I was 20—I knew I was supposed to be a professional speaker. I was a missionary for my church in Chile, and I learned to speak to large audiences. I learned that I was really effective with teaching. I was a very effective missionary—using all these frameworks—and I started teaching other missionaries these frameworks. When I was done, I was 20–21 years old and I’m like, “This is what I’m supposed to do with my life,” but I didn’t have a story. So the way God works—we can’t understand in the moment—He put the pool guy thing in my lap. He made me go through a hero’s journey—which is the fall and the rise—which I’m so grateful for. And through that, now today, I’m able to relate to audiences in ways I never could have done without the real story.   That’s also why, when it comes to home improvement/home services, these are my kindred spirits. Like—man, that guy was against the ropes—getting ready to get knocked out of the ring—and look at him today.   Sid Graef: With the missionary background and stuff, after the pool business and with your speaking thing—are there biblical principles that you go, “This is part of my business”? Not saying you’re evangelizing on stage—you didn’t quote scripture today—but you have nuance.   Marcus Sheridan: Yeah, I always have nuance on stage that comes out—if somebody’s really listening for it. The biggest one is the Golden Rule, right? So if you look at the subject of—“I don’t know if I can talk about cost and price”—which, by the way, for those listening, just to be clear: it’s not that you give an exact price. You teach what drives cost up, what drives cost down, why some companies are expensive, why some companies are cheap, roughly where you fall. That’s just one of many ways to define value. Essentially, you need to teach people how to buy. Most people have never bought a pool. They don’t really know what they’re supposed to cost. They don’t know what drives cost. It’s like—a lot of people have never hired someone to clean their windows before. They don’t really know the difference. And so if you don’t talk about it, ignorance exists, and if it proliferates it causes commoditization of a service. Your job, through great education—through great teaching—is to de-commoditize the service itself.   Now, where does the Golden Rule come into play? When somebody says to me, “I can’t talk about cost and price.” First off—when you go on a website and you’re looking for cost and price information and you can’t find anything, how do you feel?   Sid Graef: I get frustrated.   Marcus Sheridan: Frustrated. Very frustrating. Now, are your customers any different—if we’re being honest?   Sid Graef: No.   Marcus Sheridan: They get frustrated too. Do you appreciate it when they give you at least a sense for pricing?   Sid Graef: Yes.   Marcus Sheridan: Do you trust them more?   Sid Graef: Yes.   Marcus Sheridan: Do you believe in the Golden Rule? If you do, then why not also offer that? So—do unto them as they would do unto you. Market unto them as you would want to be marketed to. Sell to others as you would want to be sold to. This is how I work. And I believe in being incredibly candid with people. I don’t think people are dumb. I think they’re gonna get the information from someone—so they may as well get it from me. And that has proven to be a multi–multimillion-dollar strategy for so many companies.   Sid Graef: Two things I wanted to mention—or like dig deeper on. One, I don’t know if it’s a regular framework, but when you say you need to have pricing—some structure or some pricing transparency—like give them something online: I was sitting there thinking, we don’t do that necessarily with my company. Do most people? And I was thinking—how could I do that? People can get a bid online from us. But you talked to a young woman from the crowd—Hannah Harris—and you go, “Do you know what causes your prices to go up?” You go—“Yeah, yeah.” I mean, she already knew the answer, but when you put it in front of somebody, it becomes so obvious. I’m so close I can’t see it until you just go—list these five things.   Marcus Sheridan: Yeah. And then what happens is—you see a lot of folks—service-based businesses—are like, “Man, I’m so frustrated. This guy is so cheap down the street—just giving it away.” Okay—well, have you taught the difference? Like what defines value to your market? Have you really explained it? Have you explained the nuance of what you do versus what these others do—who have to cut corners in order to survive? Have you done any of that? It’s like—well, “No, but it still makes me so mad.” I’m like, well—this is on you. It’s on you because you’re allowing.. MORE Podcast Title Huge Transformations
Podcast Description Welcome to the Huge Transformations Podcast—your go-to source for building a thriving, profitable home service business! Hosted by Sid Graef from Montana, Gabe Torres from Nashville and Sheila Smeltzer from North Carolina, this show is all about real talk with real business owners. We dive deep with industry leaders who have built 7- and 8-figure home service companies and are eager to share their hard-earned wisdom. No fake gurus here—just straight-up insights from entrepreneurs who’ve been in the trenches. Every episode is packed with 100% real-world experience and 0% theory. Expect unfiltered conversations about the wins, the setbacks, and everything in between. Our guests reveal the costly mistakes to avoid and the strategies that actually work, giving you the tools to transform your business into something extraordinary. Ready to take your home service business to the next level? Let’s dive in!MORE Guest Marcus Sheridan
Producer/Network The Huge
Apple Rating 5.0/5 Avg Length 50 min Format Long form Get Email Contact

3. 129: Marcus Sheridan - The Fastest Way to Build Trust & Turn Prospects..

Follow Play Aug 13, 2025 1:04:30
Website Apple
About Episode What if 80% of new clients were ready to work with you before they ever met you? That’s the reality Marcus Sheridan created when the 2008 recession almost bankrupted his pool business. The crisis forced him to rethink his marketing strategy–a shift that transformed his struggling company into the most visited swimming pool website in the world. How? By answering every customer question, even the uncomfortable ones, before the sales meeting ever happened. In this episode, Marcus reveals how financial advisors can apply the same approach to build unbreakable trust, shorten sales lead cycles, and create an overflowing pipeline of clients who already feel like they know, like, and trust you. We dig into the shocking amount of time that consumers spend researching products and services ahead of time, and the answers that advisors dread providing. We also discuss how advisors can leverage video, especially YouTube, to establish themselves as trusted experts in their industry, as well as the risks of being left behind and rendered obsolete by failing to adapt to AI, new technology, and the trust-building power of video. 3 of the biggest insights from Marcus Sheridan… #1.) The "Big 5" Sales Topics That Clients Search Before They Hire You Marcus breaks down the five topics every client wants to know about: cost, problems, comparisons, reviews, and "best of" lists. Bottom line: Advisors who address these topics upfront, win. #2.) How to Build Trust Before They Ever Shake Your Hand When done right, your marketing becomes the sales process. Marcus proves his point by how clients opened the door saying, “Marcus from the pool video is here!” #3.) Why Video Content Is Your New Sales Funnel Google is sending less traffic to websites, thanks to AI. But YouTube traffic is up. Marcus shares how AI and buyer behavior are shifting and why your YouTube channel will soon be more important than your website. SHOW NOTES https://bradleyjohnson.com/129 FREE GIFT + JOIN THE DBDL INSIDER CREW Today's Gift: Get copies of Marcus' book, "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" [while supplies last] To get access to today's free gift AND become a DBDL Insider with VIP access to future resources and exclusive content, text "129" to 785-800-3235. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages. FOLLOW BRAD JOHNSON ON SOCIAL Twitter Instagram LinkedIn FOLLOW DBDL ON SOCIAL: YouTube Twitter Instagram LinkedIn Facebook DISCLOSURE  DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP08254657215 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. MORE Podcast Title Do Business. Do Life. — The Financial Advisor Podcast — DBDL
Podcast Description "Do Business. Do Life." is a weekly podcast dedicated to helping the independent financial advisor create unlimited growth and freedom in their business AND life.  Having been a coach for the top 1% of independent financial advisors for 15+ years, Brad Johnson has seen far too many leaders in financial services sacrifice their marriages, health, relationships, and everything else that matters to walk across an industry stage recognizing their "success." That model is broken, and Brad's on a mission to fix it.  Join Brad as he distills the best advice from top thought leaders and applies it to the world of independent financial advising. Get actionable tips/tactics on sales, marketing, entrepreneurship, business growth, lead generation, hiring, training, team building, company culture, core values, work/life integration, family, relationships, and more!   "Do Business. Do Life." is way more than just another podcast for financial advisors. It's an experience. It's a community. And more than anything, it's a movement. #DBDL  Want to discover what it truly means to succeed as a financial advisor? Subscribe to Do Business, Do Life OR visit https://bradleyjohnson.com/ MORE Host Brad Johnson
Guest Marcus Sheridan
Producer/Network Brad Johnson
Email ****@triadpartners.com
Apple Rating 5.0/5 Avg Length 51 min Format Long form Get Email Contact

4. The One Strategy Every Video First Brand Is Using Now

Follow Play Jul 27, 2025 30:28
Website Apple Spotify
About Episode This week we’re diving into the one marketing skill most expert businesses are still ignoring… ? And it’s not ads.  ? It’s not shouting louder or going viral.  It’s showing up in a way that others won't on video so you become the most known and trusted brand in your field. In this episode of The Standout Business Show, I sit down with bestselling author and trust-building trailblazer Marcus Sheridan—the author of They Ask, You Answer and Endless Customers—to unpack why the future of marketing isn’t about louder content... it’s about radical transparency and human connection. We dive into:  ✅ Why 82% of all internet traffic being video is your wake-up call  ✅ The single habit that separates the top 5% of businesses from the 95%  ✅ How showing what others won’t (on video) gives you an unbeatable edge  ✅ The "self-service revolution" that's rewriting how customers buy  ✅ Why becoming your own media company isn’t optional anymore Marcus doesn’t just preach content strategy—he built the fastest-growing pool company in the U.S. by showing everything his competitors were afraid to reveal. If you're an expert, consultant, or service provider trying to grow your business in a crowded market… this conversation will change how you think about marketing forever. Stay until the end for the #1 question Marcus asks every business owner about their content—and why it might be the most profitable question you ever answer. Resources:  Connect with Marcus Sheridan  I made a short training called The Art of the 5-Minute Video—shows you how to say something powerful without rambling. Get it here, it's FREE! Ready to turn your expertise into visibility and demand—without becoming fuel for the content machine? ? Schedule your FREE “Standout On Video” call here: standoutcall.com Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. MORE Podcast Title Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Ex
Podcast Description The internet doesn’t reward expertise. It rewards noise. 😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention. 🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out. You don’t need more content, you need more trust. And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field. ❌ This is not a podcast about how to grow your social media following. ❌ This is not a podcast about becoming a content creator. ❌ This is not a podcast about hacking the algorithm. It's a show for expert entrepreneurs who want to: ✅ Build trust without becoming a performing monkey on TikTok. ✅ Share their ideas without sounding like everyone else. ✅ Turn their lived experience into their greatest marketing asset. If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you. Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore. I’m Brad Powell, and this is The Standout Business Show. Let’s put your voice where it belongs: front and center. Hosted by Brad Powell Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.MORE Guest Marcus Sheridan
Producer/Network Brad Powell
Apple Rating 5.0/5 Avg Length 16 min Format Short form Get Email Contact

5. AI Eating SEO? YouTube Just As Important As Your Website? Marcus Sheridan..

Follow Play Jun 26, 2025 38:34
Website Apple Spotify
About Episode Founders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site. Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase "signals" increasing AI's likelihood of recommending you, and warns founders and CEOs on getting in their own way, killing inbound content marketing strategies that could bring them... ahem... endless customers.  See the video at justinkbrady.com/marcus-sheridan MORE Podcast Title The Justin Brady Show
Podcast Description The Justin Brady Show amplifies the best ideas and people on earth. As a PR guy, he works primarily with iconic brands making podcasts and DTC content. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew May, and David Burkus; Apple iPhone keyboard inventor, Ken Kocienda; Harvard Business Review and Bloomberg opinion editor Sarah Green Carmichael; Dave Ramsey money guy, Chris Hogan; Sonic Drive-Ins CEO Clifford Hudson; Sam Parr, founder of The Hustle and co-host of My First Million podcast; Amanda Goetz, VP of TheKnot.com worldwide; John Jantsch, author of Duct Tape Marketing; Jaime Casap, Chief Education Evangelist for Google; Steve Clayton, Microsoft's Chief Storyteller; Service icon, Ken Blanchard; Scott Belsky, CPO of Adobe, and founder of Behance; Melinda Emerson, the Small Biz Lady; Stormy Simon, President of Overstock.com; Ryan Smith, CEO of Qualtrics; and too many more to list.MORE Host Justin Brady
Guest Marcus Sheridan
Producer/Network Justin Brady
Email ****@justinbrady.me
Apple Rating 5.0/5 Avg Length 36 min Format Medium form Get Email Contact

6. How a Simple Price Estimator Added 300% In Leads

Follow Play May 14, 2025 1:25:56
Website Apple Spotify YouTube
About Episode You’re still optimizing for Google? That’s cute…   Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated.   They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren’t building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website.   Whether you’re a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently.   Key Moments:   00:00: Is Google Dead? Marcus Sheridan On Why Search Is Breaking for Marketers 00:23: Why Your YouTube Channel Will Soon Outrank Your Website 14:50: The #1 Interview Question CMOs Should Be Asking 16:39: The Big 5 Content Topics Buyers Actually Care About 29:03: Self-Service Tools: The Secret Weapon for Modern Marketers 40:55: How to Avoid the Pitfalls of Radical Transparency 43:15: Why SaaS Pricing Pages Are Failing the Modern Buyer 46:37: Will Websites Matter in 5 Years? AI Is Changing the Game Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org. MORE Podcast Title Marketing Trends
Podcast Description What happens when marketing’s sharpest minds pull back the curtain? Hosted by Stephanie Postles, Marketing Trends drops listeners into the world of trailblazing CMOs, CEOs, and visionaries who share their journeys and groundbreaking strategies. From navigating the balance between automation and human touch to leading teams through unprecedented transformation, you’re getting an unfiltered look at the lessons and ideas driving the industry forward. Whether you're leading a team or aspiring to innovate, Marketing Trends is your new secret weapon.MORE Host Stephanie Postles
Guest Marcus Sheridan
Producer/Network Mission HQ
Email ****@gmail.com
Apple Rating 4.8/5Twitter 339Instagram 3.2K Avg Length 62 min Format Long form Get Email Contact

7. Endless Customers: Marcus Sheridan’s Blueprint for Trust & Growth

Follow Play Apr 28, 2025 1:21:47
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About Episode Marcus Sheridan (author of They Ask, You Answer and the new Endless Customers) joins Sev to talk blunt price transparency, the “Big 5” content topics that drive all buying decisions, why most agencies won’t survive AI, and how the Pride Cycle silently ruins great companies. If you create content, sell anything, or just want Endless Customers, hit play.Enjoyed this deep dive? Like, comment, and subscribe to The Sevo Show for more inspiring conversations. Let us know your biggest takeaway in the comments and share this video with someone who needs a dose of business marketing advice.Follow Marcus: https://www.linkedin.com/in/marcussheridan/Website: https://marcussheridan.com/https://www.impactplus.com/Follow me:https://www.instagram.com/sevspics/https://www.instagram.com/thesevoshow/Hire My Studios and Production Team:https://brighttsar.com/Sponsors:https://www.whereu.com.au/ MORE Podcast Title The Sevo Show
Podcast Description What do you want to achieve in life? And more importantly, why? If you're unsure and have doubts to either question, this is the podcast for you! Sharing from Sev's personal experiences of how he became an educator, TikTok guru, building three successful businesses, leaving the education system to do bigger things and inspire more people. An insight into the everyday life of Seva Mozhaev, an aspiring visual creator who is chasing his dreams, sharing his failures and successes along the way. Subscribe to hear weekly interviews with inspirational guests from all over the world.MORE Guest Marcus Sheridan
Producer/Network Seva Mozhaev
Apple Rating 5.0/5 Avg Length 78 min Format Long form Get Email Contact

8. How to Become the Most Known & Trusted Brand in Your Market | Marcus..

Follow Play Apr 07, 2025 46:06
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About Episode Marcus Sheridan, author of “They Ask, You Answer” and “Endless Customers” joins CCN Director of Member & Partner Experience Drew Barto for this information-rich episode of the Contractors Toolbox Podcast. Marcus will be the keynote speaker at CCN’s Spring Conference in Miami from April 24-27, 2025 in Miami.    As a world-renowned communication expert, author, and keynote speaker, Marcus helps brands, sales teams, and leaders build deeper human connections and establish more trust with their audiences. With over 13 years of experience in the speaking industry and 23 years as an entrepreneur, Marcus has honed his craft as a master communicator, helping individuals and organizations transform the way they connect, engage, and influence. His expertise has been tactfully applied across a diverse range of subjects including Sales, Leadership, Marketing, AI, personal development, and trust.   In this episode, you’ll learn why companies are struggling with acquiring new customers and what they can do about it, why contractors should talk openly—and be transparent—about pricing, take a deep dive into Marcus’ four pillars of trust, and much, much more. This is an episode you can’t miss! MORE Podcast Title Contractors Toolbox
Podcast Description The Contractors Toolbox Podcast from Certified Contractors Network (CCN) is conversations with experts in the contracting industry. We talk about best practices for scaling a successful home improvement contracting company. We'd love for you to join us at contractors.netMORE Guest Marcus Sheridan
Producer/Network Gary Cohen
Apple Rating 4.8/5 Avg Length 29 min Format Medium form Get Email Contact

9. How to get more customers through disruptive content

Follow Play Dec 17, 2024 54:56
Website Apple Spotify
About Episode In this episode we talk with Marcus Sheridan - sales & marketing expert, serial entrepreneur and author of the book “They Ask, You Answer”. In this episode we talk about how to get more customers by producing disruptive content. MORE Podcast Title Growth Manifesto Podcast
Podcast Description Australia's leading business, marketing, tech and entrepreneurship podcast.
Host Alex Cleanthous
Guest Marcus Sheridan
Producer/Network Webprofits
Email ****@webprofits.io
Apple Rating 5.0/5Facebook 68.7KTwitter 4.3KInstagram 9.8K Avg Length 56 min Format Long form Get Email Contact

10. Marcus Sheridan of ’They Ask, You Answer’ Joins Jim Klauck on Bring On..

Follow Play Jul 20, 2023
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About Episode Marcus Sheridan from Impact, a digital marketing agency helping small businesses gain exposure and credibility through strategic content marketing, joins Jim Klauck on this episode of Bring On Success. Marcus wrote the book They Ask You Answer : They Ask You Answer. This book has changed the lives of many business owners.  On this episode, Marcus tells his story of how he and his partners almost lost their swimming pool business due the recession back in 2008. In this episode you will learn how adding content through, blogs, audio, and video will not only bring your company credibility but will also help to rank on search engines such as Google. To contact Marcus you can email him- marcus@marcussheridan.com or schedule and appointment - https://www.impactplus.com/services/schedule-now Enjoy! Podcast Episode Transcription:   Welcome to the bring on success program everybody I am Jim Klauck I have a great guest today he's an author he's a speaker he's an entrepreneur he's a business owner and last but not least besides a fisherman he is a husband and father Marcus Sheridan welcome to the program it's real to be here Jim we're gonna have a good day we are going to have a great day a fantastic day I'm living the dream I know you are we had a chance to connect a few weeks ago in Orlando and it was a pleasure meeting you there yeah yeah great time in Orlando and you know it's that time of year getting around and speaking to a lot of different audiences and you know my favorites are the blue collar ones I've done a bunch of those uh so far this year so it's great it's great to see some of the movements out there too it's crazy just last week I was with um um a group of blue collar folks and they said so let's talk about Ai and I was like I never thought in 2023 I was going to be talking about AI with blue collar but it's what's up that's what's happening man so a lot of things happen in this world right now actually when you spoke at the soft wash a palooza conference somebody had brought up chat GPT yeah and I'm like oh all right Marcus catch the ball and run with it and you did great I mean because that's the big thing now I mean everyone's trying this thing out right and you know I've heard that maybe Google's going to have to really catch up I've even heard rumors are going to go out of business but they probably won't well they've been working on something uh for a while and they've they actually have a system uh it's it's in some beta and they've got some testers out there already I mean you know what what happened though is is Google's trying to be a little bit more conservative in terms of launch Chat GPT comes out first to Market really with something aggressive like like well chat GPT and and then suddenly   you know there's more boardroom meetings happening at Google over the last 60 days than there have been over the last   like five years right but that's but that's what we see in the history of   businesses again and again and again oftentimes we don't move until we're forced to move   by our competition and the great ones and not that Google isn't great as a   business I mean whatever you want to say about them I mean they their their results speak for themselves right in   terms of the impact they've had on on the world and on our lives and you know their verb for Pete's sake right but   thing about it is that if you can be proactive as a business and not wait for   your competitors to do this that whatever the thing might be you know I was I was uh just and I know we're   jumping ahead here but I was had this uh a couple uh roofers come to me a roofing 2:40 conference the other day and they said Marcus we heard you like three years ago and we put a pricing calculator on our   website which they were one of the first in the entire Roofing industry to put a pricing calculator on their website uh 2:51 and most people listen to this right now would say there's no way a roofer could put a pricing calculator on the website and of course they did it and they're 2:56 killing it because of it now what happens though is they do it and then two others do it and then four others do   it and then it becomes the norm in the space and it gets to the point where if you don't have one well you're not in   the game just like there's a lot of people that resisted even a website right in 2000 and of course today you   you you would never think about a business without a website and we're getting that way with a lot of these other elements of let's call it the the 3:23 buyer's Journey like calculators for example yeah you know what's interesting is you brought up something right now 3:29 that I talk about all the time if you go back and I started my business check a 3:35 pro back into 2005. back in 05 there were home service companies that were just getting a website and if you go 3:41 back prior to that everyone had to get a fax machine at some point they had to get an email they had to get a website 3:49 social media and now podcasting and videos are huge and it's it's just 3:56 amazing and if someone doesn't do video if they're not doing podcasting and that 4:02 type of thing if they're not educating their customer then they are way behind and this is a 4:08 great segue to they ask you answer your book why don't you give us a little history of what 4:15 happened back in 2008-ish with your swimming pool company river pools yeah 4:20 so I started a swimming pool company in in 2001 out of college with a couple buddies and things were going okay for 4:27 us we were fighting to grow it but then 2008 2009 we've got the crash and we 4:33 legitimately were going out of business I talked to a few different Consultants they all said I should file bankruptcy 4:40 but the problem was as you know Jim and many of your listeners know business was tied to my houses and so my home or my 4:48 business partner's homes and so I lost my home if we would have lost the business and we said we've got to figure 4:54 out a way how to how to save our our company and that's when I started and by 5:00 the way that's the beauty of pain and suffering it forces us to do things that otherwise we wouldn't do right it's 5:05 always when we're in The Valleys of life right to that we find some of the greatest Innovations and ideas and we'd 5:13 pull it out of us sorry to interrupt you but yes yeah when I mean when you're down on the ground getting your teeth 5:19 kicked in you realize is that I am way greater than I thought I was and when 5:24 things were good and you're riding the great economy wave and you're like oh this is easy you really don't appreciate 5:30 what you can do when you've been beaten up like what happened to you guys in 08. yeah it's that ntl phenomena nothing to 5:37 lose right and so when you got nothing to lose suddenly the world is your oyster and so I started to read about 5:44 the internet and because I had recognized how I was changing how I was starting to use the internet for 5:49 everything and how I was starting to vet company so much more and become more and more informed as a buyer right so as I 5:57 was researching online and seeing all these fancy phrases like inbound marketing and content marketing and social media blogging whatnot what I 6:04 heard in my simple pool guy mine was you know Marcus if you just obsess over your customers questions worries 6:11 fears issues concerns and you're willing to address those on your website through 6:18 text through video through audio right then you just might save your business so I said well shoot if there's one 6:24 thing I can do is I can obsess over those questions worries Furious issues concerns I can address those on our website that's what I'm going to do 6:30 we're going to become the best teachers in the world when it comes to in our case fiberglass swimming pools and so 6:35 over the next two years every single night literally every single night I'd sit there and write an article or 6:42 produce a video on my website after everybody in my house had gone to bed and uh addressing a question a worry a 6:49 fear and we became the most traffic swimming pool builder website in the world 6:55 and it saved the business and I saw that it was working so well that I started to write about what I and what we were 7:02 doing as a company and eventually that would become a book called they ask you answer and they ask you answer it's now been read a couple 7:08 hundred thousand times around the world and it's been embraced by a lot a lot of businesses a ton in the Home Services 7:13 space it does extremely well because if you look at it anything that involves 7:19 heavy decision making and research um 7:25 and especially works well when you sell in the home 7:31 they ask you answer it's just a home run for this and so they ask you answer has 7:37 been embraced by lots of people uh within different Home Improvement home services and uh it's very very 7:45 exciting it's very cool to see and I'm getting crazy case studies almost every day now from people around the world 7:50 I'll tell you what's really amazing about this and correct me if I'm wrong but you're the Pioneer in this so when 7:58 you were desperate back in 08 and I've I've read your book four times 8:04 I'm a big fan right I I mean I I'm telling you we have adopted your system 8:10 um and and we basically subscribe to it if you will for for our clients and it you know it just makes sense so back in 8:17 2008 here you are you're you're scratching and clawing at anything you 8:23 did not know your investment at three o'clock in the morning by writing articles and blogging and and recording 8:29 videos was going to pay off did you I didn't know but I knew that was the 8:35 only real in my mind option at that point we we didn't really have a plan B right it was like okay I can either lose 8:41 my home I could stay up late and I can start to do these things which is also why I don't always have a lot of empathy 8:46 for people that tell me you know we don't have the time to do any of this stuff Marcus because I can't really what it is is you don't you're not you're not 8:52 enough pain yet you start to feel that pain suddenly we find the time to do that which we value right I mean that's 8:58 just the way that that life works I didn't know but within about six months I knew I was on to something really 9:04 special and within a year I knew my life would never be the same what is inbound marketing for the people 9:11 who are watching and listening to this they hear about it my audience and my 9:16 clients are blue collar contractors for the most part so they're really trying 9:21 to get up to speed and stay on top of technology so they've heard about this 9:27 what does that mean inbound yeah in simplest terms it's the opposite of outbound which 9:36 was the traditional way old school way that we would get in front of people and 9:43 that's that's really the phrase of inba of outbound is you're jumping in front you're interrupting people and so in 9:50 that in this case outbound back in the day was radio and it was TV these were the commercials that you didn't really 9:56 want to hear but they just were part of the program it was the you know the placement in some type of publication 10:02 whatever that thing was so all those things were were outbound inbound is 10:07 when they're looking for you and they come to you you're not interrupting them 10:13 and so the best analogy that I could give you is the classic middle school 10:18 dance and at the middle school dance there's uh we'll just call it two types 10:25 of guys and girls too but it's two types of guys there's the guy that has the 10:30 girls around him and he can choose who he dances with or is there's the guy 10:35 that's tapping every girl on their shoulder and they're just really hoping they're not the one that he he's gonna 10:41 tap right now which one has a better experience at the dance well the one that can pick and choose has a better 10:48 experience at the dance and so the idea is we as businesses attract those that 10:54 we are aligned with so they don't feel interrupted by us because we've given them something and that something 11:00 generally is knowledge it's information it's Comfort it's understanding right because they're going through this thing 11:07 called a buyer's Journey which by the way it used to be called a a sales process but now it's clearly a buyer's 11:12 Journey because they're clearly in charge of how this game is played anybody that thinks otherwise is sorely 11:19 mistaken so they're going through this journey just like you and I we Vet companies all the time and whoever's 11:24 willing to feed us the most whoever's who is willing to be more honest more transparent than anybody else that's who 11:31 we're probably going to be most aligned with and then therefore that's who we're probably going to reach out to fill out that form on that website call them 11:37 directly that's an inbound lead and they're closing percentages of course are much higher one of which is because 11:44 they really want to have a conversation second of which is they're more informed than your traditional outbound lead 11:52 I love inbound so for everyone who needs a little clarification you much rather have 11:59 someone not be sold by you you rather have them buy from you you do not want 12:04 to sell people you want to inform educate be available yeah and spread those little seeds out 12:12 there and then when that buyer that prospective buyer decides that they've 12:18 sold themselves on your service and products they will then contact you after reading about you watching your 12:24 videos listening to podcasts and that's the beauty of it we all rather have someone buy from us 12:31 than us have to sell you are almost a hundred percent more able to close when 12:37 someone contacts you after they've spent a tremendous amount of time researching you as a matter of fact in your bookmark 12:43 as you talk about there's a couple of examples but you talk about people who spent hours researching your pool 12:50 company and it was like a slam dunk talk about that well it's interesting we have 12:55 found this in pretty much every industry that we've worked with um and because I've got an agency that 13:01 helps companies do they ask you answer so we've got incredible amounts of data and what I found with my pool companies 13:07 what we found again and again is that there's this Tipping Point number of let's call it content consumption that 13:14 if somebody consumes a certain amount of content on your website the the there's a hockey stick growth 13:20 when it comes to the closing rates and so in our case with the pool company what I found was if somebody read 30 or 13:27 more pages of our website before the initial sales appointment in the home they would buy 80 of the time 13:34 now if they didn't hit that magical number of 30 the closing rates were roughly 25 and 25 is the average closing 13:42 rate in the swimming pool industry one out of four homes you go into will turn into a closed deal and so we could go 13:49 from one out of four basically to four out of five simply by ensuring that they had 13:56 consumed in this case viewed watch listened to 30 pieces of our content and so that's when we said oh my goodness we 14:02 got to change the way we sell so we got very very intentional about the way we sell and of course we call that today 14:08 assignment selling and assignment selling is something that you can Google really easily and find a bunch if you're 14:14 listening to this right now on it but especially in the Home Services space it's it's stinking magical and the way 14:20 it works Jim is you know oftentimes Prospect reaches out to us 14:26 we might you know ask them a few questions and then we say okay I'm coming out to give you a quote but we 14:33 haven't really done what we need to do to make sure they are well informed well 14:39 educated they understand the basics because the mistake that we oftentimes make and this is in its prolific in Home 14:45 Services as you know is we spend way too much in the home way too much time teaching not enough time selling right 14:52 in the sense that ideally by the time you get to the home when I say selling what I'm referring to is 14:59 they they already know the basics because they had heard it from you they had seen it from you they've already 15:04 learned it from you so they're not asking you things so like so what is it what is the difference between a 15:10 fiberglass and a concrete pool what the heck if somebody's asking that question they're probably not buying that day because they should already know the 15:16 answer to that question that's my job as a salesperson to make sure they know that before I go to the home so every 15:22 person that's listening to this right now that's in sales if I said to them are there certain questions that when 15:28 someone asks you this question you know they're not ready to buy every single one that's been in the game for any 15:34 period of time would say oh absolutely there's just indicators that they're not ready to buy if somebody says to me well 15:40 how much does a fiberglass pool cost like I've got no sense for it like what what can I expect to spend they're 15:45 probably not ready to buy because they have no sense for things you know it and like I said if if somebody doesn't have 15:52 know the difference between the types of in-ground swimming pools they're probably not going to buy so they should 15:58 know these things and so assignment selling ensures that they know these things by if I'm having a conversation 16:05 with you Jim and let me just give you a quick example of how it sounds because anybody that's listening to this could do this and it's going to make a big 16:11 difference on you so let's say hypothetically Jim you call me up I'd say you'll Marcus I'm checking out your 16:16 website could you could you come out to my house this Friday and give me a quote for a swimming pool or whatever the thing is right and I say sure now it 16:24 used to be that I would just go out to the house but understanding the power of these 30 page views and what it does to 16:30 the closing rates I would now say something like this you say Marcus can you come out to my house this Friday give me a quote for a pool and I say Jim 16:37 I'd love to come out to your house but you're getting ready to spend a lot of money and if you're going to spend a lot of money I know you don't want to make 16:42 any mistakes and so as to make sure you don't make any mistakes I'm going to send you two things while we're talking on the phone right now so the first 16:48 thing I'm going to send you is a video that shows you in the entire install process of a fiberglass pool going in a 16:53 backyard so you're going to see what it looks like the excavation pool going in the ground patio going around to clean up the whole nine and this way when I 17:00 come out to your house on Friday you're not going to say to me so Marcus what does this process look like you're already going to know now time out that 17:05 just saved me 30 minutes on the sales appointment now the second thing I'm going to send you Jim is a buyer's guide this buyer's guide is great because it's 17:11 going to answer a lot of the questions that you have about fiberglass pools that nobody's been and willing or bothered to answer for you online like 17:17 should I get a heater with my pool what's the best type of feeder should be gas should it be electric should it heat 17:23 and cool my water should it be solar should I get a cover with my pool what's the best type of cover should we match should it be solid should it be solar so 17:30 this guide it's a little bit long Jim it's about 30 pages but I promise you it'll be well worth your time Jim will 17:36 you take the time to review these things before our appointment on Friday and 90 17:41 of the time Jim says yes sure I'd love to and if he does that I know he's going to buy 80 of the time the problem that 17:48 most um uh folks salespeople have when they have a sales appointment 17:54 they'll say something like hey I've got a couple videos on my website or I got this you know one article it'd be great 18:00 if you could give it a look that is a fail now it's nice that you have those but you need to learn to intentionally 18:06 integrate them into your sales process and this is the power of the teacher 18:11 this is the power of producing great content because the right of he or she who teaches is greater than the rights 18:17 of he or she who does not teach and so the fact that I have this Mecca of information on my website allows me to 18:24 say to you here's my expectations before I meet with you Jim I want you to read this and I want you to watch this and if 18:29 you do that it's going to save us a tremendous amount of time it's going to prevent these mistakes that's called assignment selling everybody should be 18:34 doing it very very few are it is so simple but it makes sense and I ...  MORE Podcast Title Bring On Success - Health, Wealth, and Happiness!
Podcast Description Bring On Success is a podcast for people who want to WIN in life! Over the years, Jim Klauck has interviewed great leaders in their field of expertise. Join Jim and his guests on the quest for better health, wealth, and happiness!MORE Guest Marcus Sheridan
Avg Length 24 min Format Medium form Get Email Contact